LIFT is a sustainable production program that provides valuable tools, training and services to coffee farmers and coffee communities.
Through LIFT, we work directly with coffee producers to raise their quality of life by helping them improve their productivity in a social and environmentally conscious manner.
The program provides training and technical assistance to new producers every year that is built around our three pillars: productivity, environment, and social development. Training is given by highly qualified Mercon agronomists, and includes courses around coffee plant physiology and nutrition, protection and recovery of water resources, farm and pest management, and financial literacy, just to name a few.
Additionally, through LIFT we are able to offer interconnected services from plantation renovations to financing.
LIFT also monitors and trains our producers through digital platforms—straight from the farm. Our technical team uses tablets onsite to digitally capture and monitor each producer’s improvement, which guarantees how effective the program is.